(This post was originally an email I sent to the staff today, but per recommendation, I'm letting any fans we still have see it as well. Post your thoughts in the Comments and let us know what YOU think of the situation.)
Let's just get started with it. The site, in its current state, is a bust.
Although there's no way for me (or anyone, outside of CK) to check, there are other ways to tell. Tell what, you ask? - that no one's visiting the site. Heck, the staff aren't really on too often. And I know what our problem is.
We've found a "niche", just like Wu said in our interview with him. But, there's a problem. Our "niche", is too "nichey". A small segment of the Halo crowd is interested in story. An even smaller segment actively visits the Halo Story Page on HBO. And an even smaller segment visits anything outside of that. We've gotten good responses from HBO forum members in regards to our articles.. but again, that's an extremely small segment.
We have nobody on the forum (staff or otherwise), we have no emails from "fans", and we sure as hell ain't one of the Halo sites people visit daily like HBO is.
We hit it pretty big last year after the FF Contest, but with that fame we had a problem. We couldn't figure out how to keep the momentum going. We got a large amount of new members on the forum, had daily emails from people, and generally were relatively popular. But we had no way to "feed" them. Part of the problem was CK still being considered the "Administrator"; nobody wanted to act without his "consul", but when he never responded, we just let our ideas die. So, we went in to a state of non-activity, saying we were "recovering from the contest".
And that's where we got hurt the most. We had nothing from the end of October to the end of December - when our big ""Holiday, Send-2006-Out-With-A-Bang-And-Not-A-Whimper" article bonanza finally hit. Too bad hardly anyone had stuck around to see it after near two months of inactivity.
We had a HUGE opportunity to get some people back this year, which was in our then-secret Frankie interview. HBO would've covered it, Planet Halo would've covered it, etc. But Frank didn't delivered the goods. So we did what we always do - sit, and wait for him to reply. By that time, anyone who was still visiting.. stopped visiting. To them, we clearly didn't have our game up anymore; only a handful of articles, couple interviews, but massive problems with the site with our page rearranging, combined with our lack of fulfilling promises.
That Frankie interview could've put us back on the map for some, while also bringing in a lot of newcomers to the site as a whole. But he forgot. Or something. And now here we are, truly dead in the eyes of anyone who went to that one site called UNSC-something. So, what to do?
I think it's clear we that we have only a few options we could go forward with:
1) Totally ditch the current site format, and go with something a little more "popular" to the "Halo crowd" (which would be the grammatically inaccurate XBL Halo crowd, no doubt).
2) Heavily promote the site.
3) Mix in some newer content with the old.
4) Leave. Everyone either quits or goes to another site.
5) Get something "Big" to happen again. Contest? Major Interview? We'd need something big.
This has been bugging me, and that's why there's no WU and no comic on Friday. So.. any response to the situation would be appreciated. We need something, because right now I feel I'm just posting news and updates for Google Bots.
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